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Rhetoric
Rhetoric has shaped our understanding of the nature of language and the purpose of literature for over two millennia.It is of crucial importance in understanding the development of literary history as well as elements of philosophy, politics and culture.The nature and practise of rhetoric was central to Classical, Renaissance and Enlightenment cultures and its relevance continues in our own postmodern world to inspire further debate. Examining both the practice and theory of this controversial concept, Jennifer Richards explores: historical and contemporary definitions of the term ‘rhetoric’uses of rhetoric in literature, by authors such as William Shakespeare, Mary Shelley, William Wordsworth, Jane Austen, W.B.Yeats and James Joyceclassical traditions of rhetoric, as seen in the work of Plato, Aristotle and Cicero the rebirth of rhetoric in the Renaissance and the Enlightenment the current status and future of rhetoric in literary and critical theory as envisaged by critics such as Kenneth Burke, Paul de Man and Jacques Derrida. This insightful volume offers an accessible account of this contentious yet unavoidable term, making this book invaluable reading for students of literature, philosophy and cultural studies.
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Divine Rhetoric
Of the many themes that classical Antiquity and early Christianity had in common, for all their profound diffrerences, none was more influential than their love of language.It was the Greek asnd Roman rhetorical theorists who called the attention of later generations to the importance of speech and language.Likewise, when the author of the Fourth Gospel needed a comprehensive metaphor to describe the eternal significance of Jesus Christ, he turned to speech, calling him the Logos, the Word And Reason Of God, through whom the universe was made and by whom it was upheld.What would happen when these two systems of interpreting persuasive language collided - and yet in some sense converged?To answer that question, this book examines three interpretations of the most universally acknowledged piece of rhetoric in the history of the west, the Sermon on The Mount, from the latin and Catholic tradition (St.Augustine), and the Reformation and Protestant tradition (Martin Luther).Each is acknowledged in his tradition as a prince of the pulpit. Togethor and yet seperately, they illuminate both the sermon and the speaker for anyone who still takes the challenge of the faith - and of language - seriously.
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Rhetoric and Demagoguery
In a culture of profit-driven media, demagoguery is a savvy short-term rhetorical strategy.Once it becomes the norm, individuals are more likely to employ it and, in that way, increase its power by making it seem the only way of disagreeing with or about others.When that happens, arguments about policy are replaced by arguments about identity—and criticism is met with accusations that the critic has the wrong identity (weak, treacherous, membership in an out-group) or the wrong feelings (uncaring, heartless). Patricia Roberts-Miller proposes a definition of demagoguery based on her study of groups and cultures that have talked themselves into disastrously bad decisions.She argues for seeing demagoguery as a way for people to participate in public discourse, and not necessarily as populist or heavily emotional.Demagoguery, she contends, depoliticizes political argument by making all issues into questions of identity.She broaches complicated questions about its effectiveness at persuasion, proposes a new set of criteria, and shows how demagoguery plays out in regard to individuals not conventionally seen as demagogues. Roberts-Miller looks at the discursive similarities among the Holocaust in early twentieth-century Germany, the justification of slavery in the antebellum South, the internment of Japanese Americans in the United States during World War II, and the U.S.-led invasion of Iraq in 2003, among others.She examines demagoguery among powerful politicians and jurists (Earl Warren, chief justice of the U.S.Supreme Court) as well as more conventional populists (Theodore Bilbo, two-time governor of Mississippi; E.S. Cox, cofounder of the Anglo-Saxon Clubs of America).She also looks at notorious demagogues (Athenian rhetor Cleon, Ann Coulter) and lesser-known public figures (William Hak-Shing Tam, Gene Simmons).
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Lectures on Rhetoric
Lectures on Rhetoric
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The Rhetoric of RHETORIC : The Quest for Effective Communication
In this manifesto, distinguished critic Wayne Booth claims that communication in every corner of life can be improved if we study rhetoric closely. Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.
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Applied Business Rhetoric
In this book, Elizabeth C. Tomlinson offers a rich analysis of the ways that rhetorical principles inform the world of work.With in-depth, engaging examples from across business, Tomlinson draws on a broad range of rhetorical scholarship including both ancient and contemporary works, as well as on select materials from management and entrepreneurship.The author shows how principles such as audience, ethos, stasis, kairos, metaphor, topoi, and visual rhetoric inform the development and survival of businesses.With extensive examples from surveys and interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates how arguments can be successfully constructed across multiple business genres, and illustrates the usefulness of applied rhetoric for both building and analyzing arguments.Scholars of rhetoric, professional writing, and business communication will find this book of particular interest.
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Usotoki Rhetoric Volume 9
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The Art of Rhetoric
HarperCollins is proud to present its incredible range of best-loved, essential classics… Despite dating from the 4th century BC, The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion.As democracy began emerging in 5th-century Athens, public speaking and debate became an increasingly important tool to garner influence in the assemblies, councils, and law courts of ancient Greece.In response to this, both politicians and ordinary citizens became desperate to learn greater skills in this area, as well as the philosophy behind it.This treatise was one of the first to provide just that, establishing methods and observations of informal reasoning and style, and has continued to be hugely influential on public speaking and philosophy today. Aristotle, the grandfather of philosophy, student of Plato, and teacher of Alexander the Great, was one of the first people to create a comprehensive system of philosophy, encompassing logic, morality, aesthetics, politics, ethics, and science.Although written over 2,000 years ago, The Art of Rhetoric remains a comprehensive introduction for philosophy students into the subject of rhetoric, as well as a useful manual for anyone today looking to improve their oratory skills of persuasion.
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