Products related to Strategy:
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The Economics of Platforms : Concepts and Strategy
Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives.It is of vital importance that we understand the economic principles governing how these platforms operate.This book explains the driving forces behind any platform business with a focus on network effects.The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose.This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.
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Platform Strategy : Transform Your Business with AI, Platforms and Human Intelligence
What do Amazon, Google, Visa and AirBnB all have in common?They are all platform businesses. They know they can go beyond their industry segments.They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes.They lead you through the seven steps you can take to turn your business into a successful platform.Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries.Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model. Authors Tero Ojanperä and Timo Vuori distil the disrupters' methods to an actionable blueprint.In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress.More than just about technology, this book is at the centre of the leadership agenda for the future.
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The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
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Modern Strategy
Modern Strategy explains the permanent nature, but ever changing character, of strategy in light of the whole strategic experience of the twentieth century.The book is a major contribution to the general theory of strategy; it makes sense of the strategic history of the twentieth century, and provides understanding of what that strategic history implies for the century to come. The book offers a uniquely comprehensive analysis of the different facets of modern strategy.The classic writings of Carl von Clausewitz are reconsidered for their continuing relevance, while possible successors are appraised.In addition to arguing that Clausewitz figured out what strategy was, and how it worked, the book probes deeply into strategy's political, ethical, and cultural dimension.The book explains how strategic behaviour in the twentieth century has expanded from the two-dimensional world of the land and the surface of the sea, to include the ocean depths, the air, space, and most recently the 'cyberspace' environments.It also offers details analyses both of nuclear matters and of the realm of irregular violence. This is the first comprehensive account of all aspects of modern strategy since the Cold War ended and will be essential reading for all students of modern strategy and security studies.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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Decoding Strategy
OVERVIEWHumans are curious by nature. We like to observe people in action and we not only like to play games, but also to win. With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess.This pattern is termed a critical time line. Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game.These patterns are an integral part of decoding strategy and winning! TARGET AUDIENCE-MBA students-Business leaders, managers, professionals and executives
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Global Strategy
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research.A conversational style emphasizes the story behind the stories, while encouraging discussion.Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship.You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
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Marketing Strategy
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E.You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach.The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data.New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change.You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
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Strategy Implementation
Strategy implementation - or strategy execution - is a hot topic today.Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance.This book presents new conceptual models and tools that can be used to implement different strategies.The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges.Have clear strategic choices been made? Are actions aligned with the strategy? What’s the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers involved in designing and implementing strategies, with a valuable resource.
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Has he changed his strategy?
Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What are fantasy strategy games?
Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.
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